Why just make a website about a printer when you can use the printer to make the website? And so, the Canon PIXMA site was created from paper cut-outs and folded models, all printed out by the very machine being advertised.

A ton of handicraft with a twist of stop-motion animation bring these imaginative scenes to life. It entertains as well as inspires visitors to make the most of the PIXMA printer. There’s plenty to explore, as many of the site’s elements playfully illustrate the creative possibilities of this multifunction printer. The PIXMA world is currently being expanded...