Objectives:1. Create awareness of the availability of cool web-based games on Solo cell phone packages to a young-adult audience.2. Illustrate the moments in life when a cool web-based game on your cell phone would be a really handy thing!Solution:Drive traffic through offline and online advertising to a minisite. On the minisite are 2 “movies” - kind of like commercials. They were produced by combining photography/vectorized imagery, voice over, music and animations. Each tells the story of times when our hero found his web-based games a great way to (a) escape a dreadful situation on a bus or (b) kill some time while waiting for his dream girl to return.