FCB CAPE TOWN, Cape Town / CANCER ASSOCIATION / 2017
To dramatise that life goes on as normal after testicular cancer, we chat to three of the world’s most “normal” cancer survivors: Darryl’s right
testicle, Jabu’s left testicle and Norman’s right testicle. These guys’ lives are so incredibly normal since they’ve had their partners removed,
that you can’t help but laugh at them. The only un-normal thing about them is that they’re talking testicles.
Our audience was targeted online, via viral video and social media. They were encouraged to join the conversation and spread the word with the hashtag #backtonormal.
The latest video went live on the 20th of April 2017.
The campaign remains active and continues to get people talking.
Although we’ll probably never know how many men were inspired by this campaign, if we got one guy to talk about, check himself or get checked out – we have been successful.
Y&R MALAYSIA, Kuala lumpur
2016, MALAYSIAN NATURE SOCIETY
KETCHUM PLEON, Berlin
2015, FASHION REVOLUTION (NGO)
KINGS DAY, Amsterdam
2014, FLOWER COUNCIL OF HOLLAND