Cannes Lions

CANSA Testi-Monials - Back to Normal

FCB CAPE TOWN, Cape Town / CANCER ASSOCIATION / 2017

Presentation Image
Film
Presentation Image

Overview

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Credits

Overview

Description

To dramatise that life goes on as normal after testicular cancer, we chat to three of the world’s most “normal” cancer survivors: Darryl’s right

testicle, Jabu’s left testicle and Norman’s right testicle. These guys’ lives are so incredibly normal since they’ve had their partners removed,

that you can’t help but laugh at them. The only un-normal thing about them is that they’re talking testicles.

Execution

Our audience was targeted online, via viral video and social media. They were encouraged to join the conversation and spread the word with the hashtag #backtonormal.

Outcome

The latest video went live on the 20th of April 2017.

The campaign remains active and continues to get people talking.

Although we’ll probably never know how many men were inspired by this campaign, if we got one guy to talk about, check himself or get checked out – we have been successful.

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