Cannes Lions

CAPE UNION MART STORE CARD

KING JAMES, Johannesburg / CAPE UNION MART / 2009

Film
Film

Overview

Entries

Credits

Overview

Description

In this Campaign we demonstrate how people get to explore the outdoors in the gear they have purchased with their Cape Union Mart store card. The twist lies in the fact that these remote places have also brought them into contact with some wild dangerous animals and that they have "55 Days to pay. Or maybe never at all."

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