On a Monday morning they suddenly were everywhere: 500 bright blue GE Windbikes free to hire for everyone in the district. We were in! Our silent ambassadors spread green energy propaganda right in the heart of German power. And besides being omnipresent, they also fueled the batteries of the political communication machinery.

Every GE Windbike functioned as a mini eco-power plant. With a transformer and a charger for the energy hungry smartphones of the politicians (and, of course, all other Berliners), these bikes made clear, how simple renewable energy production can be.

At the same time we emphasized GE’s role as a driver of the energy turnaround in Germany, showcasing that GE, unlike Berlin, is already acting, not just talking.

Our green energy invasion spread widely within the restricted area:

• Over 17,500 hours of usage and renewable energy experience

• Over 7,500 kilometers were cycled within the only 15 kilometer wide area

• Green energy was produced for over 14,500 smartphones

We faced losses, though: 20 Windbikes, 50 transformers and 60 front wheel spats vanished, reflecting the desirousness and popularity of renewable energy. Finally, we generated tons of earned media and positive feedback by Windbike users. Even if chancellor Merkel was not among those, no other campaign came so close, even within recharging distance, to the ruling class of Germany, ever before.