Cannes Lions

CAR INSURANCE

ORIGINAL, Ljubljana / TRIGLAV INSURANCE COMPANY / 2006

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Overview

Description

The floating banner interactively shows the unexpectedness of car accidents and involves the viewer, who - by just moving the mouse over the banner - scratches the car side.

Objectives: to show how quick and at any time car accidents can occur and by that raise the number of insurants.Target group: active male & female 20-50 years old.

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