Cannes Lions

CAR LOANS

CLEMENGER BBDO MELBOURNE, Melbourne / RACV / 2008

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1 Silver Cannes Lions
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RACV wished to announce their new Car Loan Rate of 8.75%. However, when advertising this rate, RACV’s in-house legal team discovered that it must be ‘covered’ by a lengthy legal disclaimer – roughly 30 seconds worth. However this in fact turned out to be a blessing in disguise as it prompted us to conceive a humorous way of transforming what would normally be a dry financial message into something entertaining to listen to.

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