Cannes Lions

MULTI POLICY INSURANCE

WHYBIN\TBWA MELBOURNE, Melbourne / RACV / 2009

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RACV is a membership organisation and exists entirely to benefit its members. All the profits go back into delivering better products and services to its members rather than to shareholders. The TV commercial catches up with our main character at home with his family going about their everyday lives. It just happens that Dad's life also includes a rather interesting hobby, his miniature railway and we follow him as he drives his train around (and through the hosue). He belongs to a miniature railway club but he also belongs to the RACV and as he drives he explains one of the benefits of him belonging to the RACV - the savings he gets through the Multi-Policy Discount.

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