Cannes Lions

FINANCE

M&C SAATCHI DIRECT AND DIGITAL, Mumbai / BIRLA SUNLIFE / 2011

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Overview

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Overview

Outcome

Mail packs were sent out to 2000 SHNI (Super High Net-worth Individual) prospects and 178 (a whopping 8.9% response) of them bought a Child Plan for an Annual Premium of Rs. 70,000 each. This resulted in total revenue generation of Rs. 12.46 Million which was more than 5 times the expected response. It also helped drive traffic to the website notjobsbutpassion.com. All this, at a mail pack cost of just Rs. 1 Million.

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