Cannes Lions

CAR SAFETY CAMPAIGN

LEO BURNETT, Bogota / SEGUROS BOLIVAR / 2006

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

By using the bag as a medium, young students felt fashionable while wearing our brand.

Outcome

Two thousands bags were made originally, and after their success with young people, five thousand more were developed.

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