Cannes Lions

Spell Checker

LEO BURNETT COLOMBIA, Bogota / SEGUROS BOLIVAR / 2016

MP3 Original Language
MP3 Original Language
Supporting Content
MP3 Original Language
Supporting Content
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Description

¿Who among us hasn’t gotten into trouble only because the chat spell checker changes a word for another with a completely different meaning?

 

In this radio spot the phone’s Spell Checker is personified by a mocking man that loves to twist the sense of things, just for the pleasure of making our lives impossible.

At the end of the spot, the official voice-over of the Brand says “If texting is dangerous, imagine texting while driving. Bolivar Insurance”.

(Institutional messages that advise against the dangers of texting and driving are usually aggressive and intimidating. Nevertheless, in this case the subject is approached with a fresh point of view, using humor that is commonly used by our insurance Brand in its communications) 

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