Cannes Lions
KREMA WORLDWIDE, Seoul / LG / 2016
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This film captures breathtaking challenge of LG Electronics (LG) and professional card stacker Bryan Berg who have set a new world record (official Guinness World Records) for the tallest house of cards built in 12 hours. Incredibly, the record-breaking 3.3 meter feat was completed atop an LG Centum washing machine while it was operating for 12 straight hours at 1,000 RPM. The attempt to break the record, was successful on March 15 in Seoul, Korea, and demonstrated how the durable Centum System dramatically reduces vibrations. This remarkable house of cards comprised of a total 48 levels, and was built without the use of adhesives or bending of normal playing cards.
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