Cannes Lions

CARTE NOIRE COFFEE

EURO RSCG 4D AMSTERDAM, Amsterdam / KRAFT / 2008

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Objective:Create an online brand promotion for “The coffee named desire” around Valentine’s Day.Concept:Carte Noire invites you to create your personal love serenade. A real singer asks some personal questions about you and about the one you desire - your Valentine. Based on this information he composes a customised song and turns it into a music video.After sending, the serenade is performed in front of your Valentine and he or she is asked to guess who sent it.If your Valentine guesses your true identity, you will have a chance of winning a romantic trip for two...

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