Our innovation adoption built on existing technology (projection mapping) to uniquely suit our target audience. It changed human/cultural behaviour by generating excitement about the capabilities of Castrol oils. Audiences were taken on an amazing ride which showed them the three Castrol Oil variants in action.

The roadshow travelled South Africa in a convoy, which included high-performance support vehicles that were manned by promoters. It contained racing simulators that wowed our target markets with music and giveaways as they visited stores, malls, events, track days, forecourts and festivals in a 172 day quest to bring excitement back to oil.

The next step will see the innovation being rolled out across the African continent.

The expected outcome is to educate and inspire excitement about the capabilities of Castrol oil, changing perceptions and making oil something to talk about, while giving the counter hands and mechanics confidence to sell the products.

The innovation will influence general perceptions on oil by setting it apart from competitors, elevating it to a higher level of engagement in the marketplace.

We increased sales by 17% in just 172 days with a world first, travelling 3D projection mapping cinema, inside a truck.

65 950kms were covered by our truck and high performance vehicles in total. 399 activations that engaged 15,191 people were conducted. We awarded 4298 prizes and completed 2670 surveys

And that’s how we got people to love and understand Castrol Oil.