The users were invited to take part in the nation-wide online car racing game using street maps of real cities. Choose the real map of your city and have an unusual racing experience. One could participate in 2 types of races: single race (for any user) and VIP race - multi-player game (accessible after the product purchase). The users also could take part in an online aerography contest, and design their own car looks. The winners got their aerography designs painted on their real cars by top professionals.

In 4 weeks we had:300,751 website visitors40,657 participants4,323 VIP racers