This campaign is original in terms of its length, about fifteen minutes, in Japan, where fifteen-second TVCM is the mainstream. This movie fully takes advantage of the length to convey Intel's message thoroughly and emotionally. It is steadily filtering into audiences centering around creators.

This movie is available only on Intel's media, such as home page, Intel official YouTube channel and facebook page. This is the strategy to communicate with existing Intel fans, who are enthusiastic about Intel technology, first. Putting SNS's ability to spread around the movie to general audiences is the next stage.

This campaign is just started and currently underway. Quantitative results are not yet available.