Unique to our effort was that it had to be a truly global campaign, not simply reaching, but connecting audiences around the world to each other. Key markets included USA, Canada, Russia, China, Brazil, and Indonesia.We made use of both branded and non-branded channels; but allowed for local social media variances in markets like Russia and China; and took advantage of the exploding position of Facebook in emerging markets like Indonesia.Branded content has been seen in one market, but rarely in a coordinated fashion across both developed and emerging markets, as part of an overall campaign. Proving that a real global community exists for great branded content.

Key to our strategy was selecting influential artists and entrepreneurs, each with their own following, to tell their story through short film. Intel’s presence was only gently revealed via the role Intel technology plays in facilitating the storyteller’s passion. We’re all interested and inspired by the passions of others - building on that communal interest we connected across personal and social networks worldwide, encouraging people to share their own stories - surpassing a campaign and creating a platform. Partnering with Google, YouTube and Facebook, we reached consumers in 198 countries. But we didn’t shout. We simply invited people to listen.

The Visual Life films inspired levels of participation previously unseen by Intel, and gained Channel views from 198 countries. Over 37m consumers engaged with the campaign in the most important and relevant Intel markets. The profile films received over 30m views, and there was a 460% increase in Intel’s YouTube Channel views - with the average time spent on site, 7 whole minutes.We garnered coverage across more than 3,000 press articles - both on and offline - and were mentioned in over 5,000 tweets.The Visual Life contest received more than 21,000 submissions. Photos and films were uploaded to every category, and overall participation was 15 times higher than YouTube’s average contest submission benchmark.In total, online monitoring registered 91% positive comments on both the films and the campaign.More than 4,900 Tweets commented positively on the campaign, with the majority, unprompted, mentioning Intel in the tweets.Prior to the campaign, Intel’s overall YouTube demographics were dominated by a 35-44 male audience (86%). Visual Life reached a 42% female 25-34 year old audience.Overall Intel’s YouTube demographics shifted from 14% to 27% female audience and the dominating age dropped from 35-44 to 25-34.