Cannes Lions
APPLE, Cupertino / APPLE / 2019
Overview
Entries
Credits
Background
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Execution
Early in the creative process we looked for a track that could really stand out from traditional ‘commercial music’ and fell in love with ‘Come Along’ by Cosmo Sheldrake. The song’s lyrics and unique instrumentation complimented the surging color runners and give the whole film a light and playful feeling. We were lucky enough to work directly with Cosmo to tailor the song to the final film. And through this tight collaboration we were able to sync many moments of motion and sound, and uphold the integrity of the original track.
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