Cannes Lions

Midnight

TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2017

Film

Overview

Entries

Credits

Overview

Description

In this film from Apple’s “Practically Magic” campaign, a young man skates through the quiet, moonlight neighborhoods of his city, capturing the wonder and unexpected beauty of the night with his iPhone 7’s new low-loght camera. The spot celebrates the hushed, dreamy quality of nighttime and the way it can transform familiar settings - a public pool, a gas station, a wooded overlook - into seemingly magical landscapes filled with opportunities for amazing photos.

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