We were tasked to advertise Bosch’s range of home security systems and in particular the EAZEO CCTV system. We wanted to do something that would have talk value, and be relevant to the product.

To advertise the benefits of the system, we actively demonstrated the disadvantages of not having one. Polaroid photos were taken outside homes and businesses and a sticker was placed on the back before dropping them in their respective mailboxes. After shuddering, customers could phone the advertised number for installations in their area.

It seems that scare tactics still can create a response. Not only did EAZEO sales go up, but the campaign was also highlighted in local newspapers as an example of the dangers of not being security conscious.