Cannes Lions
OGILVYONE, Mexico City / AMERICAN EXPRESS / 2004
Overview
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Credits
Description
After confirming an appointment with 300 people, the AMEX sales force arrived with a very special and exclusive kit that contained a letter, the Welcome Package with all the special benefits and, as the main hook, two already embossed (personalised) Centurion Cards that could be activated by the client at that moment.
Outcome
The 95% of the recipients acquired the card, and 65% of them used the special benefits.
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