Chainsaws from Stihl are the most professional tools for forest workers with a wide product range for every application. Create a print and outdoor campaign for the target group of forest workers as well as decision makers and buyers in forestry companies.

We wanted to come up with a striking visual that appeals to the warrior inside of every forest worker. Therefore the campaign shows the chainsaw as a very powerful weapon: with a blade made up of an army of attacking warriors. The character of the warriors (Vikings, Samurai and Saracens) reflects the special quality of the different saws (strong, precise and dynamic). With such powerful weapons you are ready to defeat the forest.

From numerous positive comments to the client we can tell that the campaign reached its goal of creating a strong likeability for the brand. Also the client was asked to send out hundreds of Campaign posters to forestry companies and forestry retailers.