Old Spice's “Believe in Your Smellf” campaign introduces the brand's newest addition to its scent/product lineup―Champion. Old Spice Champion is for guys who understand that smelling great is an important tool for achieving personal success―like having big muscles and cool hair. And actress Heather Graham as a girlfriend to admire your big muscles and cool hair. Available in deodorant, anti-perspirant/deodorant, body wash and body spray, Champion celebrates the true champion in every man and gives him the motivation and self-confidence to win in the game of life. This is a philosophy we at Old Spice call "Believe in Your Smellf."