Cannes Lions

CHAMPION

BISCUIT FILMWORKS, Los Angeles / OLD SPICE / 2012

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

Old Spice's “Believe in Your Smellf” campaign introduces the brand's newest addition to its scent/product lineup―Champion. Old Spice Champion is for guys who understand that smelling great is an important tool for achieving personal success―like having big muscles and cool hair. And actress Heather Graham as a girlfriend to admire your big muscles and cool hair. Available in deodorant, anti-perspirant/deodorant, body wash and body spray, Champion celebrates the true champion in every man and gives him the motivation and self-confidence to win in the game of life. This is a philosophy we at Old Spice call "Believe in Your Smellf."

Similar Campaigns

12 items

Old Spice Hair | "Barbershop Sextet" :60

WIEDEN+KENNEDY, Portland

Old Spice Hair | "Barbershop Sextet" :60

2022, OLD SPICE

(opens in a new tab)