Calanda, the beer from the Swiss Alps, is presenting the UEFA Champions League on Swiss TV. We have elegantly taken this running pass and created short TV ads that make the connection between the beer from Graubünden and the UEFA Champions League. Each ad shows a football player getting ready for the game. Ok. Now the camera pans downwards, and the viewer sees that the player isn't wearing sports shoes at all, but hiking boots. The ads represent a further opportunity for Calanda to distinguish itself as a refreshing quality beer throughout Switzerland.