Cannes Lions

CHANGE FOR GOOD

TENCENT, Shenzhen / TENCENT / 2020

Presentation Image
Film
Supporting Images
Supporting Images
Supporting Images
Supporting Images
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Overview

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Overview

Execution

With the brand purpose of “Doing good deeds together”, the film tells a story about left-behind children.

Two little boys want to buy a second-hand phone to call their mom, who works in a distant city. They help the villagers with chores for ¥1 each time.

But they have to spend their savings on another urgent item when they almost reached the goal.

The owner of store knows their situation, and changes ¥100 to ¥1.00 by adding a decimal point on the price tag.

He gives up his own profit, just to help the boys to realize their dream.

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