Cannes Lions
TENCENT, Shenzhen / TENCENT / 2020
Overview
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With the brand purpose of “Doing good deeds together”, the film tells a story about left-behind children.
Two little boys want to buy a second-hand phone to call their mom, who works in a distant city. They help the villagers with chores for ¥1 each time.
But they have to spend their savings on another urgent item when they almost reached the goal.
The owner of store knows their situation, and changes ¥100 to ¥1.00 by adding a decimal point on the price tag.
He gives up his own profit, just to help the boys to realize their dream.
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