Cannes Lions
ROSAPARK, Paris / MONOPRIX / 2014
Overview
Entries
Credits
Execution
We took something boring – a supermarket checkout – and by a simple adaptation of its technology, turned it into a vehicle to communicate Monoprix’s brand promise – Making the everyday less everyday.
Outcome
A great live stunt that entertained Monoprix customers over a weekend, an entertaining video of the stunt that was shared to a wider audience online, reinforcing the emotional connection Monoprix customers have with the brand.
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