Cannes Lions
GREY GROUP KUALA LUMPUR, Kuala Lumpur / MALAYSIAN NATURE SOCIETY / 2011
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Outcome
While the campaign is still ongoing, we’ve had great success so far. We have helped MNS and Body Shop Malaysia collect 81,000 signed petitions and the number is still increasing. We hope to reach the targeted number of 100,000 signed petitions by World Environmental Day on 5 June 2011 – and make Heads of State take action, by including all of Temengor Forest Reserve in the Royal Belum State Park so it becomes a fully protected area.
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