Cannes Lions
ILLIANCED, Stockholm / ACTIONAID / 2007
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Pubesaid claimed to sell top-celebrities pubic hair, framed and signed by their 'donor'. The site had a clock that presented a countdown for the time remaining until an exclusive list of the famous 'pubic-hair-donors' was going to be revealed. When the ticker hit zero, the site turned into a serious site for Actionaid.se, an unsentimental crash into reality. It basically said "We can´t offer you any famous pubes. But please help". The site got the worlds attention through offering the most vain product possible.
Instructions: Click 'Original Site' in the menu to the right.
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