Cannes Lions
CHARITY DONATION DRIVE
RMG CONNECT, Madrid / VODAFONE / 2005
Overview
Entries
Credits
Overview
Description
On different images of humanitarian tragedies we placed the SMS icon to transform the tragedy into hope.
Outcome
In the month before the campaign, the NGOs had received 3,248 SMS, and the two months following the campaign the number of messages received was 117,744. And it is continuing.
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