Cannes Lions

CHARITY PET SHOP

GPY&R, Brisbane / RSPCA / 2009

Overview

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Credits

Overview

Description

Brief: The RSPCA wanted us to launch their first retail Pet Shop. Unlike conventional stores this pet shop assesses the owner’s needs and lifestyle, and then recommends the ideal pet for them.

Solution: We created radio spots that observe how people can behave like common household animals without quite realising it. And once you’ve observed this, it’s easy to find the ideal pet for that person.

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