Challenge:How do you drive tourists in New York to The Charmin Restrooms in Times Square?Solution:We created custom toilet-seat bus wraps and interiors on double-decker tour buses. After riding around Manhattan and talking about going to the bathroom for an hour, tourists were then conveniently let out at The Charmin Restrooms.Results:There were over 200,00 generated impressions of the bus and a 23% increase in foot traffic to the Chramin Restrooms.