Cannes Lions

SURREALITY SHOW

P&G, Sao Paulo / PROCTER & GAMBLE / 2013

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Overview

Entries

Credits

Overview

Description

In Brazil it's not that common that brands produce content such as an online reality show just like we did. Most of the times, the brands interact with the public only with facebook posts or bought media.

Execution

Ariel invited its fans on Facebook to send suggestions of surreal ways to stain Sabrina's clothes. The best ideas became episodes of Ariel's Surreality Show, an online reality show which always ended with a happy ending: Ariel eliminating all the stains.

Outcome

More than 140.000 new fans on Ariel's Fan Page on Facebook.

More than 2.3 million views on Youtube.

Channel with all episodes:

https://www.youtube.com/playlist?list=PL63d6SbtZpwGcfnq3HcN5BnbXypTmplG5

Episode 1- Released Dec 2, 2012.

http://youtu.be/8kF-qxA0Ou8

Episode 2- Released Dec 10, 2012.

http://youtu.be/uVGifw34DTA

Episode 3- Released Dec 13, 2012.

http://youtu.be/bTQ70fILVQE

Episode 4- Released Dec 21, 2012.

http://youtu.be/EMqb4yZeDTw

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