Cannes Lions

CHAUFFEUR

ABBOTT MEAD VICKERS BBDO, London / GALAXY / 2013

Case Film
Case Film
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Overview

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Credits

Overview

Description

Using CGI, Audrey Hepburn comes back to life in a scene from a classic film you’ve never seen. Its 1950’s Italy, Audrey is on a bus wondering when she’ll be able to enjoy her chocolate. A car pulls alongside. Audrey and the handsome driver’s eyes meet, she seizes the opportunity to leave the packed bus. Rather than the driver, it turns out the cars luxurious back seat is the allure, with her own chauffeur thanks to her putting the bus drivers hat on the driver. A much better place to enjoy Galaxy; ‘Why Have Cotton When You Can Have Silk?’.

Execution

We needed to tell a timeless elegant story that epitomized the Galaxy brand. Once we’d decided upon creating an authentic scene from a classic 1950’s film, we needed a star with the same attributes. It seemed none of today’s female stars could bring the timeless elegance the movie stars of old could bring, no matter how big or expensive they were. So, despite the impracticality of it, we decided only the best would do. From a shortlist including the likes of Grace Kelly and Rita Hayworth we soon realised there was only one actress perfect for the role. Audrey Hepburn.

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