The goal of the Cheerios.com redesign was to capture the rich emotional heritage of the brand and tap into its legacy of “loyalty beyond reason.”Publicis Dialog’s “Lifestages” website brings the Cheerios brand to life by reflecting its commitment to be there for consumers and their families at every stage of life.It welcomes the audience to the site with faces of people like themselves; creates a sense of community and connection by highlighting stories, tips and photos from other consumers; and presents information according to lifestage, from help on self-feeding through tips on lowering cholesterol.