On the loaf this is also traditionally illustrated by Swiss artist Thomas Ott: with the original grateboard technique. His illustrations show the eight main handles of Swiss wrestling and probably the most important gesture of the sport - the handshake before the fight as a sign of respect and fairness.

To show the Swiss how closely Emmentaler is linked with their country and is still their „national cheese“ we created “The National Day Emmentaler”: The first cheese that included an address to the nation, written in a witty, somewhat provocative way with the aim to make the reader think, this by the nation’s best-known dialect rock-singer, Polo Hofer. The speech was not only printed on the cheese loaf itself, in its own personalized font, but also came along with every pack of the custom made National Day Emmentaler packaging together with a festive lantern, all in the same design So on Switzerlands National Day, people were able to enjoy their national cheese and to recite the address with their friends and family.

After just ten days the cheese was sold out all over Switzerland, the cheese and the address were the nation’s favorites. Most media ran stories about the first cheese with an address on the state of the nation: one newspaper even declared it to be the best address given to mark this year’s August 1st.