Cannes Lions

CHEESE

SPILLMANN/FELSER/LEO BURNETT, Zurich / EMMENTALER / 2012

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Overview

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Credits

Overview

Description

Produce new labelling for a new Emmentaler Cheese. Emmental, the home of Emmentaler cheese, has not only produced its world famous cheese but also a writer of national acclaim: Jeremais Gotthelf, who from the year 1836 made Emmental his home. To honour him, our client wanted to make a special dedication to him, also with regards to the fact that one of his most celebrated works - ‘The Cheese Diary’ - was being featured as a musical on the festival stage 2011 at the Thunerseespiele in Thun/Berne, Switzerland.

Execution

Now the newest Emmental cheese, produced as it was in the early days, features this historic tale on its traditional Swiss silhouette-cut label. In the centre, we see the main characters of the classic story, and to the left and right, the contrasting images of good versus evil, love versus deception, and marriage versus despair.

Outcome

In this way, this Emmentaler is just as traditional on the outside as it is on the inside.

Production run: 200pc eg. 20'000tons

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