Cannes Lions

CHEVROLET 2004 RANGE

UNITED VIRTUALITIES, New York / CHEVROLET / 2004

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WARNING: This piece has two different view options: one for the day and other for the night. In order to view both designs, please click on the moon icon on the right of the page. The Ooqa-Ooqa™ branded browser is the first ever opt-out Web-based advertising alternative. It enables the dynamic customization of the web browsing experience, transforming the untapped “dull, gray toolbar” at the top of a publisher’s Web page into “valuable screen real-estate” - while preserving all of its functionality. It endows the toolbar with branding power through executions that distinguish it from everything else. This unprecedented branding instrument opens up a world of custom user- interface controls and components - features that allow for a wide range of interactive branding capabilities especially designed for browser integration. As a visual component, it enriches online value-added offerings, whether in terms of Content, Advertising, Functionality, or Integrated Contextuality.The aim was to launch the new 2004 Chevrolet car series.

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