Cannes Lions

OPEL Follow Assist

SCHOLZ & FRIENDS, Hamburg / OPEL / 2016

MP3 Original Language
MP3 Original Language
MP3 Translation

Overview

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Credits

Overview

Description

To demonstrate the effect of the Opel Follow Assist, we split two-channel stereo.

We hear two speakers, one following the other like an echo – as in a musical canon.

In the left channel we first hear an old lady, the unpredictable and dangerous driver up ahead.

Then from the right channel a man who symbolizes the Follow Assist, which always keeps a safe distance and even corrects the old lady’s faults. No matter how many mistakes she makes.

That way he will never ever run into her voice or like in real traffic life crash into her car.

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