Spikes Asia

Never Rest

INNOCEAN WORLDWIDE AUSTRALIA, Sydney / HYUNDAI / 2017

Film
Demo Film

Overview

Entries

Credits

Overview

Description

We start this film with the previous multi-award winning Hyundai i30 falling through the sky from a great height. Restrained and poetic, we pay homage to the silver car while it plummets towards certain destruction. It smashes into the ground with a spectacular impact, creating a huge plume of dust. From out of this dust cloud the new model i30 dramatically emerges. An announcer asks “What do you do after you’ve won Australia’s Best Car’s Award 6 times? You start again.” A new red i30 then drives out of frame and heads across the desert. The film ends with a super, which reads “Reinvented i30. Never Rest.”

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