Create a range of stationery for the Extra brand group of Wrigley’s Australia, a brand that has a sense of humour in the marketplace.

Design challenges were minimal due to the single minded nature of the idea. We approached the design with the intent of owning a common behaviour associated with chewing gum, this required the ‘tear here’ device. The final design also required a simple message to indicate the role of the device and the brand name.

The design was for the client’s internal stationery, so therefore judging success in marketplace is hard to measure.