Cannes Lions

CHILD LABOUR AWARENESS

GREY GROUP SINGAPORE, Singapore / CHILD RIGHTS AND YOU / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

Outcome

The low-cost direct campaign drove the average time spent on Cry.org up by 540%. In addition to a spike in site traffic, sign-ups for the Corporate Sponsorship Programme went up by 36%.

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