Eurobest

Child Marriage

TBWA\STOCKHOLM / UNICEF / 2019

Awards:

1 Bronze Eurobest
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Overview

Entries

Credits

Overview

Execution

The fact that adults (predominantly men) marry children is awful. In a dark and disturbing way, they actually "have a child" when they marry.

So, we used the common and beautiful expression "to marry and have a child" - and turned it into the most horrible thing imaginable. This twist really made the ad stand out and cause reactions.

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