Cannes Lions

CHILDREN'S CHARITY

SALEM, Sao Paulo / UNICEF / 2006

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Overview

Outcome

The campaign had a very positive impact on the public. Unicef received a 2% call response rate from potential donors, a very high number considering that the last results of its campaigns were roughly 0.5%. The campaign had a 150% ROI, or a return of US$ 1.50 on each dollar invested.

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