Cannes Lions

CHILDREN'S CHARITY

LOWE BRINDFORS, Stockholm / SAVE THE CHILDREN / 2010

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The message about the wristband quickly spread because one of the greatest disadvantages of attending a festival is the portable toilets. Even though we raised a billboard outside the grand entrance and ran an ad in the festival magazine, we knew that the wristband itself and its privileges was the best messenger.

Outcome

Every second visitor to the festival bought the wristband.

More than 2,000 youths stayed in the tent and made pins, wrote personal messages and contributed with songs and messages to Save the Children’s YouTube channel. More than 400 young people signed up to get the organisation’s monthly letter.

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