Cannes Lions

YOUTH MENTAL SUPPORT SERVICE

TAIVAS EGO, Helsinki / SAVE THE CHILDREN / 2004

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A radical banner campaing to launch online support service for troubled kids during Christmas days. Goal: To find distressed kids (age 10-17) who have escaped domestic disturbance online. And guide them into a new service to get help. Results: Fully packed service 24/7 the whole of Christmas.

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