Cannes Lions
NAKED COMMUNICATIONS, Stockholm / RED CROSS / 2012
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Few know that the Red Cross carries out social activities in Sweden that work to counteract involuntary solitude amongst the elderly.We wanted to create a campaign that is both informative and emotional about this very important subject.The challenge was to do something that could find its way in under the radar to the consumer because we knew that such a strong topic could easily become overwhelming.
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