Why:To relate the Chivas Football Club fans to the game’s passion, team support and Reebok branding through traffic and database flow in both Chivas and Reebok homepages.How:With a banner displaying stadium seats, filled with unenthusiastic fans. If the user rolls the cursor over the cheerleader, a small section of fans cheer wildly; the user has to coordinate the cheering by fast clicking on every cheerleader and synchronise them to make them all cheer together as one, spreading the enthusiasm along the banner and straight to the user.