We wanted to remind people that women are also athletes, but most of all make a statement in a country where the perception is that sports are more for men. We saw an opportunity in the city's sports signs used in parks, where all figures shown are male. We came up with a direct marketing idea to change the male figure into a female one. We gave out magnetic pony tails, motivating women that on Women's International Day to place them on sports signs all over the city’s parks, to make the sports sign a female to celebrate female athletes.

During the month of March we handed out in live events and Nike stores a magnetic pony tail that served as an invitation and a call to action for women to mobilize on Women's International Day.

To place the pony tail on sports signs in different major parks of Bogota to change them to female. Hundreds of signs were changed.

The action grew through female celebrities, social and traditional media that pushed the conversation forward, getting the attention of the City Mayor's Office.

- Hundreds of women joined the activity, changing the signs of different parks in the city of Bogota.

- The action created a huge conversation that spread on social media and national news channels.

- All of this made that Bogota's Mayor's Office changed their views and co-created with NIKE a new sports sign for the major parks of Bogota, one that would include male and female figures practicing sports. for the fist time in the city´s history.