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UNCOMMON CREATIVE STUDIO, London / B&Q / 2022

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Overview

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Credits

Overview

Execution

The suite of visuals demonstrates the power of changing any home interior through B&Q’s products. The imagery focuses on capturing the before and after effect in one shot. Taking neglected environments and turning them into something beautiful.

The executions include a vast forest of wallpaper exploding from the corner of a derelict space, a stunning light installation inside a pitch black industrial basement and a magical boardwalk — created from the entire range of B&Q flooring and a pool of paint colours swirling in a disused space. The glossy surface was made-up of 480 litres of B&Q paint.

All shot in camera by renowned still life and fashion photographer Kevin Mackintosh, credited in the likes of Vogue. To achieve the distinctive look and feel, multidisciplinary Production designer and set designer Thomas Bird, curated every detail of each installation to reflect the movement from neglected to beautiful.

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11 items

1 Cannes Lions Award
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UNCOMMON CREATIVE STUDIO, London

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2022, B&Q

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