Cannes Lions

Choose Your Future – European Elections

&CO, Copenhagen / EUROPEAN PARLIAMENT / 2019

Film
Film

Overview

Entries

Credits

Overview

Background

The members of the European Parliament currently represent more than 512 million people from 28 member states of the European Union (including Great Britain). The elections have been held since 1979, and even though the popularity of the European Project has risen in the last decade, voter turnout has kept declining since the very first election.

Europe have detected foreign interference in the elections, like other democracies, and the tendencies for online bubbles where people only discuss with like-minded has grown.

Democracy is threatened. And Europe is challenged with Brexit and nationalist and populist parties.

The world seems more fragile than ever. We face global challenges, that we can’t solve individually or on a national level. This is the most important election in the history of the EU.

Democracy should unite us, but politics often divide us. We tend to forget all the things we agree on.

Execution

The film documents real births. And even though great directors and production companies can do many things, they can’t bring women into labor. So, to get the material for the film, everyone simply had to wait. Not just for births, but for laboring women wanting to participate.

Production contacted hospitals in the months before filming, all across Europe, and when the hospitals positive about the project were found, production began looking for women due to give birth in the weeks before and after the shoot. And once filming began, new possible participants showed up. In labor.

In total, 15 births were filmed across four European countries, and only a few of them were casted before the day of the birth. Everything was shot in 8k, 60 hours of material went into edit.

In short: The director directed the un-directable, and the production planned something totally out of their hands.

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